Finding Velocity is our blog series for executives where we share strategies to deliver software to users faster and more confidently (and why creating this deep competency in software matters strategically).

**Armory exists to help enterprise customers accelerate their deployment velocity.**

Eric Ries, author of The Lean Startup, is an investor in Armory and has a new book coming out this week, called "The Startup Way." It's available on Amazon here.

The Startup Way introduces a theory of entrepreneurial management applicable to any organization, from iconic multinationals to tech titans to nonprofits and even the U.S. Federal Government. The book highlights how Eric's work has evolved since The Lean Startup was published and will help every company navigate the uncertainties of the 21st century.

This book is especially pertinent for executives looking to evolve their software delivery capabilities towards Stage 5, because an infrastructure that enables rapid deployment cycles, sophisticated red/black and canary rollouts, and 1-click rollbacks is necessary to take full advantage of the principles espoused in Eric's new book.

"Armory provides core software delivery infrastructure to accelerate deployment velocity that global companies will need to leverage the principles I espouse in The Startup Way." - Eric Ries

Here's a synopsis of The Startup Way:
In his forthcoming book, The Startup Way, entrepreneur and bestselling author of The Lean Startup, Eric Ries, reveals how entrepreneurial principles can be used by businesses of all kinds to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century.

In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio.

Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead. Learn more at TheStartupWay.com.